Chapter 2: Business Cards, Branding, and Keeping It Real
"life is a balance between what we can control and what we cannot. I am learning to live between effort and surrender." - Danielle Orner When you attend a business meeting in the Korean community, one of the first things you do is exchange business cards. There's a whole etiquette that I had to learn through trial & error, and many apologies for being American born. It's respectful to present cards with both hands, pass and receive it with your right hand, never with the left hand because it's a sign of disrespect. You go around the room and exchange them one-by-one, never take one and pass them down. Once you receive it, it's rude to immediately place it in your pocket or wallet; you're supposed to study it carefully and place it on the table in front of you. Why the importance? Koreans use business cards to learn the name, position, and status of the person they're speaking with. While there are venerable titles we generally use for elders, bus...